Campaign Length: 5 Days

Objective: Achieve a 5% conversion rate during the launch week of the new music subscription service.

Strategy: Drive conversions through a 3-part email campaign and a landing sales page including a VSL.

Tactics: Create scarcity, urgency, and FOMO by running a "Launch Week Exclusive Deal" where readers could get into the lowest tier subscription for $1.

Results: I was able to drive 19 unique visits to the page through this email campaign and drive 1 conversion of the mid-tier subscription product. This equals a 5.2% Conversion Rate